Marketing Management
What is the Definition of Marketing?
What is the Definition of Marketing?
The American Marketing Association's (AMAs) definitions of marketing and Marketing Research are reviewed and reapproved/modified every three years by a panel of five scholars who are active researchers. {Source: ama}
Marketing is the activity, set of of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. (Source: AMA)